Archives | May 2011

When writing the content of a Tweet, it is imperative to include as much interest grabbing material as possible, while also linking back to your own website. The character cap for Twitter posts of 140 makes this difficult, however the ability to shorten links within your post can be very useful. This is done using bit.ly links. Bit.ly Links are redirection links that skip through the bit.ly website and to your original destination. These links create the ability to add more character content to your Tweet, and they are also the most search-engine friendly type of redirection link. This second...

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As you consider ways to use Social Media for your business, you may hear “social media gurus” that suggest the key to building successful relationships with your audience is to “Engage” and “Reach Out.”   This sounds like good advice, but it may leave you wondering what exactly does that mean? Therefore, we have decoded the rhetorical fluff to bring you a few practical tips that you can apply to your own Social Media Marketing strategy. The amount of content distributed throughout  today’s leading Social Networks is unbelievable, and although its impossible to read, share, and comment...

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Ever wonder what the little “#” symbol in Twitter posts is all about? These symbols might seem irrelevant to the Tweet content, but they are actually quite useful. Originally created by Twitter users to help sort messages, Hash Tags now help locate specific keywords and topics of interest. This allows users find the information they are looking for while cutting out the excess unrelated posts that would result otherwise. Without the Hash Tag, the Twitter search function draws every post containing the words in a user’s search. The user may be searching for a specific brand, TV show, or topic...

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