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There are hundreds of programs available to companies and individuals that offer tools for making social media management...manageable, and now even Facebook has slowly but surely jumped on the bandwagon. The release of Facebook’s content scheduler has stirred up the debate between experts in favor of Social Media Management Systems (SMMS) and those that don’t think it's necessary to use third party tools outside of Facebook. In fact, online marketers are even questioning the sustainability of these systems in light of this new Facebook functionality, claiming that there is no need to use anyone...

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SM3 Solutions is giving away a FREE Facebook Mini-site with 3 custom pages! With over 750 million users, its imperative to stand out to capture your audience, and the quality of your fanpage could be the difference between an instant "like" for you or for your competitor. COMPETE TO WIN! Step 1: Complete the entry form to enter your business or organization in the Free Facebook Mini-site Contest. Deadline to enter is Wednesday, September 28 at noon. Step 2: Share the link to the SM3 Fanpage on Facebook and ask your friends to vote for your business or organization by clicking on your...

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    Many of our clients were not familiar with Twitter or the variety of benefits inherent in participating in this rapidly growing network, so we put together a few tips to bring everyone up to speed. Considering that  the number of Twitter users increases by about 300,000 users per day, it’s crucial to utilize this network as an integral part of an effective online marketing strategy. It is an absolute must for business owners and companies of all sizes to interact through Twitter.     What you should know... The first step is to create an account...

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                      If you only knew then what you know now! The rapid growth of social media has given companies across the globe direct insight into the world of today’s consumers. Prior to the Internet, the overall success of a business was determined by profits and losses, but there wasn’t an easy way to gauge the sentiment of the client base. Now, networks like Facebook and Twitter have replaced the occasional comment card and given consumers a voice to be heard amongst millions of users. If someone is unhappy with...

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In today’s high speed world of instant gratification, content is distributed around the clock to keep information seekers satisfied! Even the most proficient typist may encounter a slip of the finger and punch the wrong key. So is a simple mistake enough to stop readers in their tracks? If you share content on the Internet, whether it be through a forum, blog, or other social network, you may be surprised at the significance of a spelling or grammatical error. The major consequence is that it decreases your credibility as a valuable information source. With so much content to choose from,...

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Considering how often we hear “Find us on Facebook” or “Follow us on Twitter,” it is surprising that there are so many companies that still question whether or not Social Media Marketing is just a fad. The rapid growth of these networks and the tremendous impact it has on consumers suggests that whether we like or not, Online Marketing and Social Networking is an integral part of small and large business development. So why do some people resist the movement? The main factor holding some companies back from taking advantage of all the Social Media has to offer is time. They understand...

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When writing the content of a Tweet, it is imperative to include as much interest grabbing material as possible, while also linking back to your own website. The character cap for Twitter posts of 140 makes this difficult, however the ability to shorten links within your post can be very useful. This is done using bit.ly links. Bit.ly Links are redirection links that skip through the bit.ly website and to your original destination. These links create the ability to add more character content to your Tweet, and they are also the most search-engine friendly type of redirection link. This second...

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As you consider ways to use Social Media for your business, you may hear “social media gurus” that suggest the key to building successful relationships with your audience is to “Engage” and “Reach Out.”   This sounds like good advice, but it may leave you wondering what exactly does that mean? Therefore, we have decoded the rhetorical fluff to bring you a few practical tips that you can apply to your own Social Media Marketing strategy. The amount of content distributed throughout  today’s leading Social Networks is unbelievable, and although its impossible to read, share, and comment...

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Ever wonder what the little “#” symbol in Twitter posts is all about? These symbols might seem irrelevant to the Tweet content, but they are actually quite useful. Originally created by Twitter users to help sort messages, Hash Tags now help locate specific keywords and topics of interest. This allows users find the information they are looking for while cutting out the excess unrelated posts that would result otherwise. Without the Hash Tag, the Twitter search function draws every post containing the words in a user’s search. The user may be searching for a specific brand, TV show, or topic...

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The business world has always been face-paced, but the Internet brings speed to a whole new level for every aspect of our life. There is no doubt that the way business is done worldwide has been changed by the Internet, but it can be hard to tell, within the world of the web, what is a passing fad and what is truly a new opportunity. After all, who could predict that an assortment of punctuation symbols would become the way we express our moods, or that jumbles of acronyms for everyday phrases would become mainstream? Rest assured, Social Media Marketing is one of the latter, revolutionizing...

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