Contests and Giveaways
Fans Compete, You Win
Promote your Facebook Fanpage, Twitter page, or YouTube channel with an enticing special, contest, or giveaway.
In order to play, users must first like your Fanpage on Facebook, follow you on Twitter, and/or subscribe to your channel on Youtube. This is a great way to get the word out about your business and to get more exposure in a short period of time.
How it Works
- First we will spread the word about your promotion on a variety of networks.
- Throughout the contest, we will manage the user activity and implement our strategies for initiating engagement and encouraging your network to play to win.
- Contestants will be required to like your page, follow you on Twitter, or subscribe to your Toutube channel in order to participate.
Why it Works
- Specials, Contests, and Giveaways give your audience a chance to interact with your company.
- Contests create a sense of competition that people find exciting, and they are motivated by the reward.
- We keep entry simple but rewarding, and that is what makes this type of campaign successful.
Contests in Action
Case Study: AniaWall Murals and Design
They key to getting a lot of exposure fast is getting people excited about your product or service. Just ask Ania Amador, large scale muralist from Orlando, Florida.
Ania was constantly sharing links to her new speed painting videos and pictures of her latest projects, but she wasn’t receiving the response she wanted. Her fans and followers were clicking on her links, but they weren’t sharing her work with their friends, and for months her fanpage only grew by one or two likes a week.
Ania decided to try an SM3 contest to see if our techniques could help her get the following she was looking for on her facebook page.
First, we helped set the foundation for the contest, including the prize (a free custom painting worth $350) and the terms and conditions. Fans were required to get as many likes as they could for the page by asking their friends and family to vote for them on fanpage wall. We created a YouTube video, several blog postings, and content for messages to be distributed on all of our networks to make sure the fans new how to play and were motivated to get involved.
Before she knew it, Ania went from the 150 likes it took over a year to acquire to 805 likes in less than a week, just by giving her fans a fun way to share her page and a big reward to the winner. By utilizing the tracking and control techniques we provided her, she was able to create the competition between the players that was needed to make the contest an overall success.