Our latest Updates

When writing the content of a Tweet, it is imperative to include as much interest grabbing material as possible, while also linking back to your own website. The character cap for Twitter posts of 140 makes this difficult, however the ability to shorten links within your post can be very useful. This is done using bit.ly links. Bit.ly Links are redirection links that skip through the bit.ly website and to your original destination. These links create the ability to add more character content to your Tweet, and they are also the most search-engine friendly type of redirection link. This second benefit allows users to search the shortened link on a search-engine and be directed to your page, not to mention it also verifies the validity of your links and of your website.

Another subject of interest concerning Twitter posts is the slang used within posts. Common slang found in Tweets are RT, @, and OH. RT is quite simply a ReTweet. RT is used to re-post information shared by a different user in their tweet. By preceding your Tweet with RT you are recognizing that this is not original information and, in conjunction with the @ symbol preceding the user’s name, acts to give credit to the user from which the information came. The @ symbol is also used as a reply mechanism within a post. This allows commentary between users through Tweets. When your business or a mutual topic of interest is mentioned within another user’s post, the @ symbol gives you the ability to reply to them directly. The last slang term used frequently within Twitter culture is mostly used to provide anonymity to commentary. OH is used to reference a quote or information overheard, but not necessarily directly spoken to the user posting it. This permits the user to emit the identity of the person responsible for the information, in the case of it being embarrassing to that person or if the person is unknown.

Utilizing bit.ly links and the various forms of Twitter slang will ease the construction of concise and informative Tweets. These tools provide an air of Twitter aptitude, the ability to make your customers feel like they are being heard, and a way to include all the information you need to within the Twitter character limit.