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Considering how often we hear “Find us on Facebook” or “Follow us on Twitter,” it is surprising that there are so many companies that still question whether or not Social Media Marketing is just a fad. The rapid growth of these networks and the tremendous impact it has on consumers suggests that whether we like or not, Online Marketing and Social Networking is an integral part of small and large business development.

So why do some people resist the movement?

The main factor holding some companies back from taking advantage of all the Social Media has to offer is time. They understand that millions of consumers are out there on Facebook and Twitter, but it seems like too much work to capture their respective market. They look at big companies that are utilizing these networks with thousands of friends and followers, and they think its either not feasible or too time consuming to compete.

Most small business owners can barely find time to eat a sandwich at lunch, more or less to update their status, send out tweets, or write a blog. They are afraid that learning Social Media Marketing Strategies and understanding how to leverage these networks is just going to cost more time that they don’t have. Therefore they hope that Social Media Marketing is here today and gone tomorrow.

The thing these companies aren’t realizing is that Social Media is not simply a new “trend” in marketing. The ability to share information on the internet has forever changed marketing as we know it, and it doesn’t stop there. Everything from quality control and customer service to brand exposure and lead generation can be fueled through Social Media, and if you aren’t taking advantage ofthese things, your competitors surely are.

If you are interested in learning more about how Social Media Marketing Management can give you an edge against your competitors, contact us today. We work with companies of all sizes and offer several management options that are tailored to fit your individual needs. Whether you want to manage your Social Media Marketing efforts yourself using our SM3 software, or you’d like us to do it for you, we will help you build your strategy.